About

FOR LOVE OR MONEY is a Los Angeles-based label built around the tension between passion and ambition.

Some chase money.
Some chase passion.
We chase both.

Each drop pulls from a different part of the story — Los Angeles, nostalgia, relationships, ambition, childhood memories, and heritage. From familiar places and old references to Ilocano roots and everyday moments, the designs are meant to feel personal without being obvious.

FLOM is about chasing the life you want without pretending you only care about one thing. Love matters. Money matters. The memories, the work, the people, and the pursuit all live together.

Established 1988. Los Angeles, California.